A boxer wrapping her hands, headphones on, eyes closed

Your name.
Your goals.
Your track.

Get fired upwith your own personalized, science-backed pump-up track, for you, a loved one, or your team. For the big goals, big games, and big days.

Make my track · $19Only $19. You only pay when you love it.
  • ✓ Hear the whole track first
  • ✓ Three versions to pick from
  • ✓ 3 free fixes

Made for race day, leg day, the big meeting, the new job, exam week, the comeback, fight night, tryouts, the job interview, playoffs, the first 5K, the final rep, graduation, the pitch, Monday morning, turning 40, day one sober, the first game back, moving day, the audition, finals week, the sales call, championship game, the deadline, starting over.

Who's it for?

A sprinter at the start line at dusk, earbuds in

For me

A track about you, for you. Pick a coach or a song.

  • Motivational Speech$19Spoken over music · ~2 minA personal pep talk over music, built on powerful psychology.
  • Pump-Up Song$19Sung · ~2 minA personalized song for a big event, a goal or one single-minded message to get you going.
A woman in her car before a big interview, eyes closed, earbuds in

For someone else

Give them their own coach, or a song for their big moment. Fill it in yourself, or send a gift card and let them.

  • Motivational Speech gift$19Spoken over music · ~2 minA personal pep talk over music, built on powerful psychology.
  • Pump-Up Song gift$19Sung · ~2 minA personalized song for a big event, a goal or one single-minded message to get you going.
  • Team track gift$39For a coach or a whole teamA pregame speech from our coach or a team song for the locker room. They tell us about the team.

A love song, a thank-you or a tribute? See Dedication Songs →

Football players sitting in a locker room before a game

For my team

Your team name, your season goal, your chant. Built for pregame in the locker room.

  • Team Motivational Speech$39Spoken over music · pregame speechA personal pep talk over music, built on powerful psychology. Add every player's name for $20.
  • Team Pump-Up Song$39Sung · full track + 30-sec hype cutA personalized song for a big event, a goal or one single-minded message to get you going. Add a roster call for $20.

Hear what we make.

Four real tracks from our studio, one of each kind. Press play.

A woman lacing her running shoes on a wet sidewalk at dawnExample
Motivational Speech$19

Priya, 39

First half marathon in April, aiming for under 2:15. Four runs a week, and work keeps trying to get in the way. Turning 40 and proving her body still has it.

“That race isn't won on the day. It's built right now, in the weeks before.”
Play the track · Coach Declan · electronic
A nurse in scrubs sitting in his truck before dawn with a coffeeExample
Pump-Up Song$19

Marcus, 31

Two years into night school for his nursing degree while working full time. Got his GED at 24 working nights at a warehouse.

“Marcus, you finish what you start.”
Play the track · Hip-hop · male voice
A youth basketball team huddled in a locker room, arms around each otherExample
Team Motivational Speech + roster$59

Eastside Thunder · U14 basketball

Regional final against Northview. Navy and gold. Their motto: loud and together. Every player named in the roster call.

“If the gym gets loud, you get louder. You don't have to be perfect tonight. You have to be connected.”
Play the track · Coach Declan · with roster
A girls ice hockey team in a huddle on the iceExample
Team Pump-Up Song$39

Riverside Raptors · U12 girls hockey

Chasing the city championship in March. Red and black, and a raptor called Rex.

“Riverside Raptors! Raptors never quit! Down by one or up by one, we're still in it!”
Play the track · Rock · team chant

Example tracks, made by our studio from sample stories to show what yours could sound like. The people, teams and photos are illustrative.

Make yours · $19
A player in headphones walking down a tunnel toward the court
Motivational Speech · $19

Your coach.
In your ear.

A personal pep talk over music, built on powerful psychology. Our captivating coach talks to you by name about what you're working toward and why.

Get my coach · $19

How it works

  1. 01

    Get to know you

    2 to 5 minutes of quick questions about you: your goals, your struggles, the fears and excuses that slow you down, and the hard things you've already pushed through. Then pick your style. A few words per answer is plenty.

  2. 02

    We build it with the Belief Beats Method

    Our own formula, built on techniques from sport and behavioural psychology: your name, your goals and your proof, sung into a banger or spoken by your coach. Tracks that don't just sound great: they work.

  3. 03

    Pick your favourite

    We make three versions of your track, same words, different music. Hear them all in full, with a light sound-mark over them, and pick the one you love. 3 free fixes*. You only pay when you love it.

I'm ready, let's go · $19Takes 2 to 5 minutes. Pay only when you love it.

* 3 free fixes on every track. Need more? 3 more for $5. No reply within 3 days of delivery counts as approved. How payment works

Not just hype.
Built to work.

Every track follows the Belief Beats Method: techniques coaches and athletes use, written into every track.

  • Distanced self-talk

    Your name, said like a coach

    People who coach themselves by name handle pressure better.

    Kross et al., 2014

  • Self-affirmation

    Believable, not fake

    Built on your real values and wins, so your brain doesn't argue back.

    Cohen & Sherman, 2014

  • If-then planning

    A plan for the hard moment

    “When it gets hard, you…” is built into every track.

    Gollwitzer & Sheeran, 2006

  • Self-efficacy

    Your own proof

    The hard things you've already done, said back to you.

    Bandura, 1977

See the science
A basketball player in headphones on a locker room bench, eyes closed, getting his head right before the game

Questions

What do I get?+

About 2 minutes of music made for you, in one of two kinds, both $19. A Motivational Speech is a personal pep talk over music, built on powerful psychology: our head coach, Declan, talks to you by name about your goals. A Pump-Up Song is a personalized song for a big event, a goal or one single-minded message to get you going, with your name in the chorus. Either way, in any genre you like, from rock to country to hip-hop. We make three versions of it and you pick your favourite. Plus the words written out and an MP3 download. No extra fees.

Does anyone read my answers or listen to my track?+

No. Your track is written, made and delivered automatically. Nobody on our team reads your answers or listens to your track, unless something breaks or you write to us for help. It goes straight from our studio to your private link.

Is it really about me?+

Yes. Every word comes only from your answers: your goals, your obstacles, your wins, your motto. If you didn't tell us, it isn't in the track.

Is it made with AI?+

Yes, and that's what makes it possible. A track this personal, made in a day for the price of dinner, only exists because of AI: the music, the singing and the coaches' voices are all made with AI tools. The ideas are human: the Belief Beats Method, built from sport and behavioural psychology, and a small team who really care whether your track works.

When am I charged?+

At checkout we place a hold on your card; it's not a charge. We charge it when you approve your track. If we don't hear from you within 3 days of your latest versions arriving, we count your first version as approved and charge then. Your email tells you this when your track arrives. Cancel before you approve and the hold is released.

What if I don't love it?+

You start with three versions to choose from, so most people find their favourite right away. If none is quite right, you get 3 free fixes: change what it says, how your name is said, a line you want in, and each fix gives you three new versions. Need more? 3 more fixes are $5. If it still truly doesn't land, you can cancel.

How often should I listen?+

Every day, if you can. Put it in your morning, your workout or your drive. The more you hear your own reasons and your own wins said back to you, the more they become what you tell yourself when it's hard.

Can I ask for more changes?+

Yes. Every track comes with 3 free fixes. After that, 3 more are $5, up to 20 in all.

What can my track be about?+

A Pump-Up Song is about one belief you want to hear: you can do hard things, you're a good dad, you belong in the room. A Motivational Speech can be about who you're becoming, a big moment coming up, a quick jolt for the gym or a meeting, or beating a craving. The first questions ask which, and the rest follow from your answers.

How do gifts work?+

Pick the track: a Motivational Speech or a Pump-Up Song, $19 either way. Then pick who fills it in, at the same price. Fill it in yourself: you answer the questions about them and their big moment, we send the track to you, and you do the reveal. Or send a gift card: you get a link and a printable QR card, they answer the questions about their own goals, and we make their track. Either way, we only ever email you, never them.

How long does it take?+

Usually within 24 hours. Need it sooner? Add Rush at checkout and it's with you in a few hours.

Can I post it?+

Yes, please! Play it at the gym, blast it in the car, post it everywhere. Tag @beliefbeats, or on Instagram add us as a collaborator so it shows up on both profiles. We'd love to share your video too, and we'll always ask your permission first. (It's for personal use, not for releasing on Spotify or selling.)

Start my track · $19Three versions, 3 free fixes, and you only pay when you love it.
A young man in headphones on a night bus, focused

The right track
changes everything.
Now it's about you.

Get fired up for $19

Or send one as a gift · make a team track · dedicate a song to someone you love